Beard, Fred: search on Z-Library

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1

The Ancient History of Advertising: Insights and Implications for Practitioners

Journal:

Journal of Advertising Research

Year:

2017

Language:

english

File:

PDF, 1.47 MB

english, 2017

2

Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship

Journal:

Journal of Business Research

Year:

1996

Language:

english

File:

PDF, 941 KB

english, 1996

3

Examining and Extending Advertising's Dual Mediation Hypothesis to a Branded Mobile Phone App

Ahmed, Rahnuma, Beard, Fred, Yoon, Doyle

Journal:

Journal of Interactive Advertising

Year:

2016

Language:

english

File:

PDF, 467 KB

english, 2016

4

Peer Evaluation and Readership of Influential Contributions to the Advertising Literature

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 2.17 MB

english, 2002

5

IMC use and client-ad agency relationships

Journal:

Journal of Marketing Communications

Year:

1997

Language:

english

File:

PDF, 267 KB

english, 1997

6

The Effectiveness of Comparative Versus Non-Comparative Advertising

Journal:

Journal of Advertising Research

Year:

2015

Language:

english

File:

PDF, 660 KB

english, 2015

7

Special Issue on Advertising Ethics: The Ultimate Oxymoron || College Student Attitudes toward Advertising's Ethical, Economic, and Social Consequences

Journal:

Journal of Business Ethics

Year:

2003

Language:

english

File:

PDF, 1.79 MB

english, 2003

8

Teaching TV Advertising Creative Using Digital Video on the Desktop

Beard, Fred K., Tarpening, David

Journal:

Journal of Advertising Education

Year:

2001

Language:

english

File:

PDF, 84 KB

english, 2001

9

Advertising and Audience Offense: The Role of Intentional Humor

Journal:

Journal of Marketing Communications

Year:

2008

Language:

english

File:

PDF, 261 KB

english, 2008

10

The US advertising industry's self‐regulation of comparative advertising

Journal:

Journal of Historical Research in Marketing

Year:

2012

Language:

english

File:

PDF, 234 KB

english, 2012

11

Advertising and marketing archives and ephemera at the Harvard libraries: discovery and opportunity

Beard, Fred, Petrotta, Brian

Journal:

Journal of Historical Research in Marketing

Year:

2020

File:

PDF, 3.29 MB

2020

12

Practitioner Views of Comparative Advertising

Journal:

Journal of Advertising Research

Year:

2013

Language:

english

File:

PDF, 136 KB

english, 2013

13

Linking the Use of Advertising Agency Review Consultants to Agency Search Outcomes

Beard, Fred K., Kim, Koanghyub

Journal:

Journal of Advertising Research

Year:

2001

Language:

english

File:

PDF, 41 KB

english, 2001

14

Peer Evaluation and Readership of Influential Contributions to the Advertising Literature

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 1.67 MB

english, 2002

15

Humorous Advertising Concepts and Premises: Generation, Execution and Evaluation

Beard, Fred K., Tarpenning, David

Journal:

Journal of Advertising Education

Year:

2004

Language:

english

File:

PDF, 311 KB

english, 2004

16

Fuel Optimization for Constrained Rotation of Spacecraft Formations

Beard, Randal W., McLain, Timothy W., Hadaegh, Fred Y.

Journal:

Journal of Guidance Control and Dynamics

Year:

2000

Language:

english

File:

PDF, 298 KB

english, 2000

17

Has Advertising Lost Its Meaning? Views of UK and US Millennials

Laurie, Sally, Mortimer, Kathleen, Beard, Fred

Journal:

Journal of Promotion Management

Year:

2018

Language:

english

File:

PDF, 1.43 MB

english, 2018

18

How Products and Advertising Offend Consumers

Journal:

Journal of Advertising Research

Year:

2008

Language:

english

File:

PDF, 91 KB

english, 2008

19

Commentary 3: The Ethicality of In-text Advertising

Journal:

Journal of Mass Media Ethics

Year:

2007

Language:

english

File:

PDF, 108 KB

english, 2007

20

[American Institute of Aeronautics and Astronautics AIAA Guidance, Navigation, and Control Conference and Exhibit - Dever,CO,U.S.A. (14 August 2000 - 17 August 2000)] AIAA Guidance, Navigation, and Control Conference and Exhibit - Elementary attitude formation maneuvers via leader-following and behavior-based control

Lawton, Jonathan, Beard, Randal, Hadaegh, Fred

Year:

2000

Language:

english

File:

PDF, 859 KB

english, 2000

21

Petrology and Tectonic Significance of Gabbros, Tonalites, Shoshonites, and Anorthosites in a Late Paleozoic Arc-Root Complex in the Wrangellia Terrane, Southern Alaska

Beard, James S., Barker, Fred

Journal:

The Journal of Geology

Year:

1989

Language:

english

File:

PDF, 2.27 MB

english, 1989

22

Forgotten classics: The Business of Advertising , by Earnest Elmo Calkins (1915)

Journal:

Journal of Historical Research in Marketing

Year:

2015

Language:

english

File:

PDF, 209 KB

english, 2015

23

Publication Productivity of Doctoral Alumni: A Time-Adjusted Model

Fred A. Jacobs, Al L. Hartgraves and Larry H. Beard

Journal:

The Accounting Review

Year:

1986

Language:

english

File:

PDF, 955 KB

english, 1986

24

Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis

Journal:

Journal of Marketing Communications

Year:

2014

Language:

english

File:

PDF, 106 KB

english, 2014

25

Petrology and Tectonic Significance of Gabbros, Tonalites, Shoshonites, and Anorthosites in a Late Paleozoic Arc-Root Complex in the Wrangellia Terrane, Southern Alaska

James S. Beard and Fred Barker

Journal:

The Journal of Geology

Year:

1989

Language:

english

File:

PDF, 2.53 MB

english, 1989

26

Forgotten classics: Motivation in Advertising , by Pierre Martineau (1957)

Journal:

Journal of Historical Research in Marketing

Year:

2016

Language:

english

File:

PDF, 157 KB

english, 2016

27

Choosing and Evaluating Digital and Online Media: A Conceptual/Instructional Model

Beard, Fred K., Yang, Aimei

Journal:

Journal of Advertising Education

Year:

2011

Language:

english

File:

PDF, 401 KB

english, 2011

28

Webmasters as mass media gatekeepers: a qualitative exploratory study

Beard, Fred, Olsen, Rolf L.

Journal:

Internet Research

Year:

1999

Language:

english

File:

PDF, 114 KB

english, 1999

29

Archiving the archives

Journal:

Journal of Historical Research in Marketing

Year:

2018

Language:

english

File:

PDF, 189 KB

english, 2018

30

SPIE Proceedings [SPIE 1985 Los Angeles Technical Symposium - Los Angeles (Monday 21 January 1985)] Spectroscopic Characterization Techniques for Semiconductor Technology II - Photoreflectance Characterization Of GaAs/A1GaAs Thin Films, Heterojunctions And Multiple Quantum Well Structures

Glembocki, O. J., Shanabrook, B. V., Bottka, N., Beard, W. T., Comas, J., Pollak, Fred H., Tsu, Raphael

Year:

1985

Language:

english

File:

PDF, 476 KB

english, 1985

31

Hard-Sell “Killers” and Soft-Sell “Poets”

Journal:

Journalism History

Year:

2004

Language:

english

File:

PDF, 1.50 MB

english, 2004

32

Comparative Television Advertising in the United States: A Thirty-Year Update

Journal:

Journal of Current Issues & Research in Advertising

Year:

2016

Language:

english

File:

PDF, 548 KB

english, 2016

33

OPTIMIZING FLOOD CONTROL ALLOCATION FOR A MULTIPURPOSE RESERVOIR

Fred K. Duren, Leo R. Beard

Journal:

JAWRA Journal of the American Water Resources Association

Year:

1972

Language:

english

File:

PDF, 643 KB

english, 1972

34

George Washington Hill and the “Reach for a Lucky … ” campaign

Beard, Fred, Klyueva, Anna

Journal:

Journal of Historical Research in Marketing

Year:

2010

Language:

english

File:

PDF, 360 KB

english, 2010

35

Absorption Cross-Section and Related Optical Properties of Colloidal InAs Quantum Dots

Yu, Pingrong, Beard, Matthew C., Ellingson, Randy J., Ferrere, Suzanne, Curtis, Calvin, Drexler, John, Luiszer, Fred, Nozik, Arthur J.

Journal:

Journal of Physical Chemistry B

Year:

2005

Language:

english

File:

PDF, 74 KB

english, 2005

36

Publications: A valid measure of faculty contribution?

Beard, Larry H., Jacobs, Fred A., Hartgraves, Al L.

Journal:

Journal of Accounting Education

Year:

1985

Language:

english

File:

PDF, 301 KB

english, 1985

37

A History of the Media Industry's Self-Regulation of Comparative Advertising

Beard, Fred, Nye, Chad

Journal:

Journalism History

Year:

2011

Language:

english

File:

PDF, 3.23 MB

english, 2011

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